Dharma Wants You!  Yes, you–over there, with the hidden video camera.

by Brian Enigma on July 29, 2008 11:27pm

in ARGs,Lost

LostFor those that may have missed out, there seems to be a new game for the LOST tele­vi­sion show!  Those that saw the sea­son finale may remem­ber the com­mer­cial for Octa­gon Global Recruit­ing.  This hinted at something-or-other hap­pen­ing at Comi­con.  If you signed up to be on the mail­ing list, one of the emails you received had some HTML com­ments hid­den in the source code.  These are from some­one using the name Ruckus­Guy.  He details what to expect at the Comi­con booth: recruit­ment drive, sign up for a times­lot, go into the booth for a personality/IQ test.  He men­tions a guy on the inside of Dharma who has rigged up a lit­tle some­thing on Blue­tooth.  The lit­tle some­thing turned out to be a video.  It is effec­tively the same video play­ing on screens out­side the booth, but with not-so-subliminal messages.

At Comi­con, things went as described: peo­ple took recruit­ment tests at the Dharma booth–with some ques­tions rem­i­nis­cent of Blade Run­ner.  The report from Thurs­day of the pod­cast The Trans­mis­sion had a good man-in-the-street type of review.  And while we’re link­ing to The Trans­mis­sion, any good Lost fan may want to lis­ten to The Vision­ar­ies Panel.  It’s not directly related to this par­tic­u­lar game, but is a great lit­tle Q&A ses­sion with the guys from Lost, Chuck, Ter­mi­na­tor: The Sarah Con­nor Chron­i­cles, and Push­ing Daisies.

The actual Lost panel was on Sat­ur­day.  Once again, I point you to The Trans­mis­sion who has a good audio record­ing of the panel.  This starts out with the usual intro­duc­tions.  They guys then talk about spon­sor­ship.  These days, peo­ple use all sorts of meth­ods of adver­tis­ing and spon­sor­ship.  You get prod­uct place­ment, lower-third ads, and that sort of thing.  And in an exam­ple of “life imi­tat­ing art” as they explained, Dharma has spon­sored the panel.  As such, they had requested a few min­utes of everyone’s time.  Mr. Hans Van Eeghen takes the stage and talks about the recruit­ment results.  You really need to lis­ten to the audio or watch the video for this.  “We came here look­ing for the best and the bright­est… but instead, we get you.”  All of the per­son­al­ity test­ing was recorded, and he brings up a best-of (or would that be worst-of?) clip reel of people’s answers.  At the end of his few min­utes of time, he opti­misti­cally states that he found 10 recruits who passed and calls them up on stage.  He also says that they are still look­ing for more peo­ple and that every­one should check out DharmaWantsYou.com on Mon­day (Yes­ter­day.) One by one, the peo­ple he names make it to the stage.  They then go off, as he explains, to the Dharma booth for fur­ther instruc­tion and infor­ma­tion and the stage is given back to the Lost guys.

You then get the Q&A ses­sion that goes on for the rest of their time–EXCEPT about 5 min­utes before the end, there’s an inter­rup­tion.  Dan Bron­sen, one of the recruits called up on stage to go to the Dharma booth at the begin­ning of the talks, rushes in.  He is out of breath and yelling about a video and about expos­ing the truth.  He even­tu­ally gets his video played on the big screen and it’s a sort of unsteady-cam of him being brought through the Comi­con floor to the Dharma booth, then being sat down to watch a video.  He records the video, but at the end is caught with the cam­era and makes a dash for it.  He runs out of the booth, escap­ing cap­ture, and across the Comi­con floor, and then the video cuts out.

With­out spoil­ing too much, it’s best you just watch the video for your­self.  Like last year’s Comi­con video, it is from Dr. Mar­vin Can­dle.  No bun­nies this time, though.

And now you’re caught up.  Dhar­maWantsYou is up and run­ning.  You can take a per­son­al­ity test, sign up, and log in.  There is men­tion of weekly assess­ment tests, a leader board, but not much to do currently–just sign up.  The leader­board thing has me a bit wor­ried.  I just hope it ends up being a col­lab­o­ra­tive game and not a com­pet­i­tive one, as the for­mer tends to build com­mu­ni­ties and the lat­ter tends to splin­ter them.

Share and Enjoy:
  • Digg
  • Reddit
  • del.icio.us
  • StumbleUpon
  • Yahoo! Buzz
  • Facebook
  • Google Bookmarks
  • Technorati

If you liked this post, you may also enjoy:

  1. Today in Video Mashups…
  2. LJProxy: From friend-locked Live­Jour­nal posts to Google Reader
  3. I'd carry a Jesus Stick (but not a real Jesus Stick, that's cruel)
  4. Nice use of stock footage
  5. Find815

Leave a Comment

Previous post:

Next post: