Well, since jamesi spilled the beans, fol­lowed closely by the­bruce, I sup­pose it is okay for me to pipe up.  A bunch of folks in the ARG com­mu­nity (myself included) have been invited to tour the new offices of 42 Enter­tain­ment this week­end.  For those that do not imme­di­ately rec­og­nize that name, they are the com­pany behind many recent (and not so recent) cross-media enter­tain­ment ven­tures (a.k.a. alter­nate real­ity games or ARGs.) They are respon­si­ble for the really cool Nine Inch Nails Year Zero expe­ri­ence, the ilove­bees pro­mo­tion for Halo 2, and–way back in the day–the pro­mo­tion for Speilberg’s A.I. among other things. 

The whole thing is super excit­ing!  I can­not wait!

If you liked this post, you may also enjoy:

1. Har­vey Dent believes in me
2. Round­table: ARGs As Seri­ous Fun
3. “You've got mail^H^H^H^H num­bers to enter”
4. ARGfest-o-con 2009
5. Week­end Recap

Tagged as: 42, 42entertainment, entertainment, pasadena